Knowledge, when managed through digital assets, can support creativity. More precisely, it supports a specific form of creativity: operational creativity.
Operational creativity is the kind of creativity that can be put to work toward a concrete goal. It is the creativity that organizations experience when people, processes, and information are aligned.
Today, digital technologies make it possible to collect, structure, and make available the knowledge that feeds this kind of creativity.
From knowledge to digital assets
When technology is used to manage and enhance organizational know-how, knowledge becomes partly tangible. It can be documented, searched, reused, and transferred.
This does not replace human creativity. It strengthens it, because people can start from a clearer, shared, and accessible knowledge base.
